Friday, October 9, 2009
How To Get Your Online Education - Part One
Saturday, August 15, 2009
Quel est le sens de cette?
Monday, March 9, 2009
E-Commerce is Booming. Are You Benefiting?
Five years ago, people were surfing the web.
Three years ago, people started to use the Internet to buy and sell goods. Two years ago, during the 1998 holiday season, over 1 million AOL members bought at least one item online.
This gave us a small hint of how big online shopping might get.
In 1999's holiday season, e-commerce exploded in all directions, taking its toll on traditional malls and shops. This year, even stores like Kmart and Walmart are spending millions to promote online shopping, bringing more people than ever on board the shopping wave of the future.
Although all of us can see what's happening, only a small percentage of the general population is actually capitalizing on the Internet shopping revolution. E-commerce is here to stay. How long will it be before the rest of us get on board? Why haven't we joined the revolution?
For many of us, the answer to that question is that we simply don't know where to start or what to do once we begin.
Most of us probably think we need to have expertise in the world of web design and HTML, or perhaps an MBA. However, there are plenty of experts out there who specialize in building web sites and making everything work. And you don't need an MBA, all you need is a goal and a plan of action.
To help get you started, there are some basic things you will need. First of all, you'll need a professional-looking web site with a secure shopping cart and the ability to accept credit cards. This is important, because most Internet shoppers are picky about security, and 80% of them prefer to use their credit card.
Once you have the web site, you need something to sell. Don't have any ideas? Think about the things that you have purchased online, or would like to shop for without having to physically go out and look. Household items are among the best sellers on the Net. Furniture, small appliances, electronics, and accessories for the home are all easy to shop for online.
This time of year, toys are huge sellers, as well as anything that people traditionally like to give as gifts: clothing, jewelry, personal accessories, shoes, even gift certificates.
Now, most of us might not expect that the lion's share of online transactions come from business-to-business sales, but they do. Expert services make up a big chunk, plus information, office supplies, airline tickets, and a myriad of other things.
If you're a trying to cash in on the business-to-business market, there are a few important things you need to do.
First, start by providing free personalized advice. Once you have a good number of customers taking advantage of that, step them up to paid consulting. Along the way, you can sell related products and services.
Most people like getting information via email, but will also appreciate it if you're available by telephone as well.
Get a toll free number that shows you're serious about being available to all potential customers, and people will feel more secure knowing that you're just a phone call away.
Sunday, March 8, 2009
Build eBay Profits with a Powerful Category Strategy
Sometimes it's tough to tell where your buyers are. You're not sure which category is the best place to list your item.
Not everyone has the benefit of an item to auction with a perfect eBay category waiting such as 'Barbie Contemporary.'
Here's a simple research process you can use to increase your chances of success. Search for similar items and see what categories they're in. If they're scattered across a few different categories, look for the categories where bids are being made. Bids matter, listings don't. Just keep in mind that the bids could be the result of other factors such as price, desirability and condition. Also, look at the performance of the seller. If she's a power seller she probably has an understanding of which categories work best for her auctions.
But what if your item doesn't seem to fit anywhere? What if nobody else is auctioning something similar? Get to know eBay's 'Everything Else' category. Is there a fit for your item in 'Gifts and Occasions' or one of the three subcategories in 'Weird Stuff?'
These areas get high levels of traffic. Specifically there are a lot of browsers and your item may catch some attention here.
The 'Slightly Unusual' category typically delivers more traffic than the other two. Study this area of eBay and you'll find everything from Weather Balloons to Tarot Cards.
Run tests of different categories. Run auctions with 'Second Categories.' Use the free Andale tools to keep track of page views.
Why should you test a second category? You may discover that bidders are where you least expect them. And if this happens, don't feel sheepish. Professional marketers armed with years of discipline and piles of research are trying to learn the exact same thing.
When Kimberly Clark first put Kleenex on the market the product wasn't designed for people with runny noses. Kleenex was advertised as a cold cream remover. Sales were terrible until the firm discovered their product was being used as a disposable handkerchief.
Once Kleenex wound up in the right category it flourished. It's the exact same scenario on eBay. Even with eBay search, getting your item in front of a prospective bidder is essential. Keep in mind that search will cover up a lot of listing shortcomings. But if you rely solely on search for your prospective bidders, you're losing a sea of browsers, impulse bidders who are a crucial segment of your market.
So if your auctions need a jolt, don't assume that the problem is price. Pay attention to your category. Even a great description in the less than ideal category can't turn browsers into bidders.
Copyright 2004 Paul Talbot All Rights Reserved : source
Wednesday, February 25, 2009
Important Way To Build A List
The techniques that I just talked about are great for getting a lot of people to sign up for your list, but there is a better method. The method I'm talking about is selling your own product. You simple set up a page where they are redirected to after they make a purchase.
On this page is your sign up forum. Simply say that in order to get the product that they bought, simply leave your name and e-mail address. Just make sure to give them an option to get your product without signing up for your list.
It's really unethical not to give people that option. They bought your product, but they still must be able to get your product without signing up for your list. Some people are repeat customers and they are already signed up for your list. For more details www.confessions-followup-marketing.com They need a way to buy and not sign up for the list again, an error will come up if they give you the same e-mail address twice. Now on to the reasons why this is the best method to use to build a mailing list. One is that you're making money selling your product, while building your list. Some people don't like to put in the time to build a list because they get sick of writing all these free products and giving them away, in order to, build their list. Everyone needs to support themselves while they are building their list.
Another reason and probably the most important reason is the quality of the list that you build with this technique. It doesn't do any good to have a huge list of people that won't buy from you. You can boast a 10,000 person list, but if you only get a hand full of sales from it, it doesn't matter how big it is. Building list this way ensures you that you have some buyers on your hands, not just freebie seekers. More importantly, you have people that have bought from you in the past and will probably buy from you in the future. Repeat business is hugely important to anyone that wants to be successful selling their own products.
Another reason why it's so good is because if you create your own products, you're going to sell them anyways. Why not kill two birds with one stone? For more details www.craigs-list-profits.com You can sell and build your list at the same time with no extra effort given to build your list. The quality of the product and the price are going to be vitally important. Let me first say that whatever you price your products at, always give them this option to sign up to your list.
The best thing to do is create this great product and sales page. Then completely over-deliver, remember that you're building a list and if you over-deliver it's going to really pay off in the long-run.
You must always look to the future and keep the end result in mind at all times. They are going to be much more willing to buy from you over and over again in the future. I've had customers tell me that they will buy anything that I release. I have always provided great products and great value to my customers and they certainly remember your name and products the next time you release one.
Author : www.mailing-lists-manager.com